Killi: The Truest Form of First-Party Data.
The General Data Protection Regulation (GDPR) was enacted in the European Union (EU) on May 25, 2018. It forced many companies to rethink how they collect, store and use consumers’ personal data. At Killi, we think that is a good thing.
We agree that consumers should have full control of their data with transparency that allows for informed decisions about their personal data. Killi is a consumer application available in the U.S. and Canada (with plans to launch in the EU soon) that puts control back into the consumers’ hands.
When a consumer downloads Killi, they explicitly opt-in to sell their data to brands. The consumer also has full control as to which pieces of their personal data they want to sell. For example, they may decide to only sell their name, date of birth and email address. Or, they may decide to sell all of their deterministic data because the more data they chose to sell the more money they make.
Because the consumer is explicitly opting-in to sell their data, Killi is providing brands with the truest form of first-party data. Users must also verify their identity. Brands who use Killi data to power their campaigns will have high-fidelity, fully compliant data from a highly engaged user base.