Killi: Is This #YourDataRevolution?
On August 23, 2018, Digital Media Solutions featured Killi, a blockchain-powered app for the transfer of consumer data. Killi is giving consumers the unprecedented ability to not only control their personal data, but be compensated for it.
With objectives that include eliminating the ambiguity that surrounds consumer data, Killi is creating a first-party user base in which consent is built into the data acquisition process. Because Killi data comes directly from consumers, the data is GDPR compliant and can be used in Facebook.