The CCPA’s Potential Impacts That No One Is Talking About

Neil Sweeney, Founder and CEO of Killi shares his perspective on how the California Consumer Privacy Act (CCPA) will impact the digital marketing ecosystem.

“The data privacy protection movement may shake the digital marketing ecosystem to its very core in two very specific ways: The in-housing trend will accelerate, and identity’s role as a currency will become clearer,” says Sweeney. The countdown clock to January 1, 2020 for CCPA has started and all companies who rely on data must begin thinking differently about how they do business or face the consequences.

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