This App Lets Customers Sell Their Data Directly to Brands
Today, Ad Age featured the Killi App and reviewed how it benefits both consumers and brands.
Although it’s in its early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from consumers, giving literal meaning toward the notion that “data is the new currency.”
Between regulation such as GDPR and scandals like those plaguing Facebook, consumers are aware more than ever of the so-called value exchange when using online services. At the same time, they’re also tuning in on how companies such as Cambridge Analytica are plundering their data without their consent.